Ad campaign created to raise awareness and stop the spread of smoking. The audience for this particular ad was young people aged 16-24 and was created to be used by the Truth Anti-Tabacco Campaign. The images were created using a duotone process, using the same orange that the Truth Campaign uses to create cohesion. The goal was to steer away from more traditional imagery most anti- smoking ads use, instead creating a more ominous and mysterious warning for the viewer.